We consulted with our membership and came to the conclusion that the Business Innovation and Design Guild should create at the top level a diverse community of design orientated experts from what at first glance is a "unusual" mix. We've done this to reflect the increasing overlap across areas such as business architecture, design thinking, systems thinking, etc. In a similar vein to the Accelerated Business Change (ABC) Guild we believe that a more holistic and joined up community of experts will help better advance and apply new design and co-creation techniques to build better businesses.
So the purpose settled on for the guild was "the promotion and sharing of knowledge, insight and experiences in the effective design of modern high performance businesses".
We acknowledge and anticipate that within this broad spectrum their may be more granular and related guilds, however these will be guided by this primary purpose.
The expertise you'll find in this guild
All members of the Business Innovation and Design Guild have in excess of ten years experience in their specialist area. Typically they have a blend of consulting, line management and delivery focused backgrounds.
The skill sets include;